Emily Lafferty

Impact Director|Vayda

2023 Abstract - MOVING MARKETS - DEVELOPMENTS IN THE CPG LANDSCAPE TOWARD REGENERATIVE CROP VALUE: Consumers are becoming more aware and invested in the origins and on-farm practices behind their favorite food and fiber products, creating ever growing demand for regenerative production methods and experimental programs for additional grain valuation. However, connecting the dots within agricultural value chains can be both confusing and risky for farmers. Join Emily Lafferty, Vayda’s Impact Director, on a tour through our food, fiber and farming system to better understand some of the barriers to fully regenerative value chains and how you can be a part of leading initiatives. For farmers ahead of the curve on Regenerative Agriculture, find out how you can be a part of the first producer groups to access higher-value emerging market opportunities through Vayda's Regenerative Pathways Program.